Jada founded Prophet Magazine, "A platform for Black creatives across art, design, music, beauty, and film; encompassed by an annual directory of our favourite 100 undiscovered London based talents". Initially inspired by Yellow Pages, Prophet is a platform for London’s Black Creatives, acting as a dynamic yearly report on "who to watch," we push our creatives into the next phase of their careers through a multifaceted approach. We actively engage in promoting the work of our selected talents through print, interviews, exhibitions, parties, exclusive dinners, and events. In a rapidly evolving creative scene, Prophet revolutionises the way industry professionals and enthusiasts discover and connect with the next generation of creative luminaries based on talent only.